Dear Client:

As we start the New Year, we wanted to check in with some friendly reminders to ensure your site(s) and SegPay stay compliant with the Card Associations.

It is critical that you comply with the guidelines below.

Compliance with MasterCard BRAM policy and Visa Global Brand Protection Programme
Segpay utilizes a content crawler each month to scan all of our URLs to ensure the content we are processing for is in compliance with the Card Association and Bank rules . If content or a term is flagged on your site, we have three business days to correct to avoid any potential card association penalties. If you receive a notice, we ask that you resolve within a 24 hour period.

The content crawler is looking for what Visa and MasterCard consider content violations. This includes illegal prescription drugs, illegal tobacco product sales, counterfeit and copyright infringing merchandise or content, child pornography, rape, illicit web sites depicting violence and extreme sexual violence, and bestiality. The card associations consider websites that depict models as drunk or asleep to be forced and part of extreme sexual violence. Please read the SegPay website compliance guidelines which go into more detail regarding prohibited content: http://segpay.com/documents/2.0/SegPaySiteComplianceGuidelines.pdf.


Join Page Notification that SegPay is your Authorized Sales Agent
It is important that all of the web properties that are using SegPay as either their primary processor or part of their cascade disclose on their join page that “SegPay is our authorized Sales Agent,”
This is a simple notification, but without it, the card Associations can levy significant fines. Please take the time to review all of join pages to be sure the SegPay disclosure is included. Without it, we will need to cease processing for your account. The exact wording of this disclosure can be found within the SegPay website compliance guidelines.

Responsibility for our Affiliates
The Card Associations hold both the merchant and SegPay accountable for the actions of affiliates and marketing partners. If an affiliate is marketing with prohibited content that ultimately links to and processes through your website and SegPay, we are both accountable to the Card Associations for financially gaining from the use of prohibited content and can be fined accordingly. Out best advice is to make sure you know your affiliates, and how they are promoting your web properties. Review each new affiliate in your program to determine if they are a legitimate webmaster. Check their promotions, their referring URLs, seed their mailing lists, etc. to ensure you don’t get any unpleasant surprises.

We also require all clients to submit their affiliate id with all transactions. This allows us to do risk analysis by affiliate and alert you to any marketing partners that are potentially taking advantage of you and your consumers. If you are not already submitting your affiliate id, please contact SegPay Tech support at techsupport@segpay.com for additional information on how to integrate this into your join links.

We appreciate your attention to these important compliance issues, and look forward to another successful year in 2012.

Thank you,

The SegPay Team