<script language="JavaScript">
  flowplayer("player", "/flowplayer/flowplayer-3.2.5.swf", {
    playlist: [ { url: 'file.flv', autoPlay: true, autoBuffering: false, bufferLength: 10 },
                { url: 'file.jpg', duration: 20, autoBuffering: true, onBeforeFinish: function(){return false;} } ],
    plugins: {controls: null} }
  );
</script>

<a href="link"><img src="file.jpg"></a>

flowplayer("player", "http://releases.flowplayer.org/swf/flowplayer-3.2.5.swf", {
   plugins: {
      content: {
         
         // the only required property
         url: 'flowplayer.content-3.2.0.swf',
         
         // some display properties
         height: 220,
         padding:30,
         backgroundColor: '#112233',
         opacity: 0.7,
         
         // one styling property
         backgroundGradient: [0.1, 0.1, 1.0],
         
         // content plugin specific properties
         html: '<p>This big overlay is a content plugin</p>',
         style: {p: {fontSize: 40}}         
      }
   }
});